THE "PRAY FOR HUMANITY" INITIATIVE FOUNDED IN 2020, DEDICATES ANNUAL COLLABORATIVE COLLECTIONS IN PARTNERSHIP WITH A CHOSEN CHARITABLE FOUNDATION OR NGO. EACH CAPSULE COLLECTION IS DEDICATED TO AN URGENT HUMANITARIAN, ENVIRONMENTAL OR SOCIAL CAUSE WITH THE AIM TO RAISE AWARENESS THROUGH THE BRAND CAMPAIGN AND COLLECT DONATIONS THROUGH A PERCENTAGE OF THE SALES. EACH COLLECTION IS GENDERLESS, SUSTAINABLY SOURCED AND ETHICALLY MANUFACTURED.
DISCOVER OUR RECENT PROJECTS BELOW AND SHOP FOR A CAUSE.
"HER"-
P.F.H Project
Season 2
FOR THE SECOND EDITION OF HUMANITARIAN-DRIVEN COLLECTIONS, UNDER THE PRAY FOR HUMANITY INITIATIVE FOUNDED BY THE BRAND IN 2020, HER WAS BORN AS A CREATIVE RESPONSE TO THE UPRISING WOMEN’S MOVEMENT IN EGYPT. THE ONGOING MOVEMENT SENT SHOCKWAVES THROUGHOUT THE MIDDLE EAST AND THE ENTIRE WORLD. HITTING A CHORD WITH EVERY GIRL AND WOMAN WHO HAS EVER FELT HER SAFETY BEING COMPROMISED JUST BY LEAVING HER HOME. THE MOVEMENT PLEDGED FOR LEGAL ACTION TO BE IMPLEMENTED AGAINST ALL FORMS OF GENDER BASED HARASSMENT AND ABUSE.
HER: DRIVEN BY THE UNSHAKABLE INNATE STRENGTH AND DIVINITY OF WOMEN, THE GENDERLESS CAPSULE OF SUSTAINABLY PRODUCED STREETWEAR AIMS TO SHED LIGHT ON THE POWERFUL RESILIENCE THAT COMES WITH BEING A WOMAN.
IN PARTNERSHIP WITH EED WAHDA, THE HER PROJECT AIMS TO COLLECT DONATIONS THROUGH A PERCENTAGE OF SALES TOWARDS FUNDING THE DEVELOPMENT OF CHILDREN AND WOMEN SHELTERS FOR VIOLENCE AND ABUSE SURVIVORS IN EGYPT. EED WAHDA IS A DIGITAL FEMALE-EMPOWERMENT COMMUNITY AND PLATFORM THAT OFFERS VARIOUS METHODS OF SUPPORT TO SURVIVORS OF ALL TYPES OF ABUSE.
THE PIECES ALL FEATURE EXCERPTS OF POETRY WRITTEN BY NADDA ABOUL ENEIN: A MULTIDISCIPLINARY CREATIVE AND LAWYER.
BIG CHANGE STARTS WITH SMALL ACTION.
PRAY FOR HUMANITY.
ORGANIC. SUSTAINABLE. GENDERLESS.
A LIMITED-EDITION CAPSULE COLLECTION DEDICATED TO SPREADING LIGHT & SERVING OUR HIGHEST GOOD.
BY GIVING BACK TO THE HEART OF OUR COMMUNITY WHILE INFILTRATING OUR SOULS AND CLOSETS WITH A MESSAGE OF HOPE AND CONSCIOUS ELEVATION. IN PARTNERSHIP WITH THE "MOTHERS MATTER" PROJECT, JOIN US IN OUR MISSION TO ALLEVIATE & EDUCATE 50 MOTHERS OUT OF AN IMPOVERISHED LIFE.
BIG CHANGE STARTS WITH SMALL ACTION. #PFH
