HAVE WE FINALLY COME TO SEE & KNOW THE WAY THE 

 UNIVERSE EXISTS IN AWE OF THE WOMAN ON EARTH.

FOR THE SECOND EDITION OF HUMANITARIAN-DRIVEN COLLECTIONS, UNDER THE PRAY FOR HUMANITY INITIATIVE FOUNDED BY THE BRAND IN 2020, HER WAS BORN AS A CREATIVE RESPONSE TO THE UPRISING WOMEN’S MOVEMENT IN EGYPT. THE ONGOING MOVEMENT SENT SHOCKWAVES THROUGHOUT THE MIDDLE EAST AND THE ENTIRE WORLD. HITTING A CHORD WITH EVERY GIRL AND WOMAN WHO HAS EVER FELT HER SAFETY BEING COMPROMISED JUST BY LEAVING HER HOME. THE MOVEMENT PLEDGED FOR LEGAL ACTION TO BE IMPLEMENTED AGAINST ALL FORMS OF GENDER BASED HARASSMENT AND ABUSE. 

HER: DRIVEN BY THE UNSHAKABLE INNATE STRENGTH AND DIVINITY OF WOMEN, THE GENDERLESS CAPSULE OF SUSTAINABLY PRODUCED STREETWEAR AIMS TO SHED LIGHT ON THE POWERFUL RESILIENCE THAT COMES WITH BEING A WOMAN. 

IN PARTNERSHIP WITH EED WAHDA, THE HER PROJECT AIMS TO COLLECT DONATIONS THROUGH A PERCENTAGE OF SALES TOWARDS FUNDING THE DEVELOPMENT OF CHILDREN AND WOMEN SHELTERS FOR VIOLENCE AND ABUSE SURVIVORS IN EGYPT. EED WAHDA IS A DIGITAL FEMALE-EMPOWERMENT COMMUNITY AND PLATFORM THAT OFFERS VARIOUS METHODS OF SUPPORT TO SURVIVORS OF ALL TYPES OF ABUSE. 

THE PIECES ALL FEATURE EXCERPTS OF POETRY WRITTEN BY NADDA ABOUL ENEIN: A MULTIDISCIPLINARY CREATIVE AND LAWYER.  

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BIG CHANGE STARTS WITH SMALL ACTION. 

NEW

YEAR,

NEW

ARMOUR

JUST LANDED.

LIMITED EDITION KNITWEAR FOR HIGHER VIBRATIONS. INFUSED WITH VIBRANT GRAPHICS AND OPTIMISTIC SLOGANS, THE LATEST RELEASE WILL CARRY YOU SEAMLESSLY THROUGH THE SEASONS AND SUPER-CHARGE ANY OUTFIT WITH CHARACTER.

PRAY FOR HUMANITY.

ORGANIC. SUSTAINABLE. GENDERLESS. 

A LIMITED-EDITION CAPSULE COLLECTION DEDICATED TO SPREADING LIGHT & SERVING OUR HIGHEST GOOD.

BY GIVING BACK TO THE HEART OF OUR COMMUNITY WHILE INFILTRATING OUR SOULS AND CLOSETS WITH A MESSAGE OF HOPE AND CONSCIOUS ELEVATION. IN PARTNERSHIP WITH THE "MOTHERS MATTER" PROJECT, JOIN US IN OUR MISSION TO ALLEVIATE & EDUCATE 50 MOTHERS OUT OF AN IMPOVERISHED LIFE.

BIG CHANGE STARTS WITH SMALL ACTION. #PFH

SHOP JACKETS

THIS HOLIDAY SEASON, DISCOVER A CURATED SELECTION OF MYSTICAL SEQUINS, BABY-SOFT CASHMERES AND XXL TEDDY BIKER JACKETS. OPT FOR A NEUTRAL PALETTE OF OATMEAL CREAMS, VINTAGE BROWNS AND RUSTIC GOLDS FOR THE DREAMIEST HOLIDAY GLOW.

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SUNSET SWEATERS