HAVE WE FINALLY COME TO SEE & KNOW THE WAY THE
UNIVERSE EXISTS IN AWE OF THE WOMAN ON EARTH.
"HER"-
P.F.H Project
Season 2
FOR THE SECOND EDITION OF HUMANITARIAN-DRIVEN COLLECTIONS, UNDER THE PRAY FOR HUMANITY INITIATIVE FOUNDED BY THE BRAND IN 2020, HER WAS BORN AS A CREATIVE RESPONSE TO THE UPRISING WOMEN’S MOVEMENT IN EGYPT. THE ONGOING MOVEMENT SENT SHOCKWAVES THROUGHOUT THE MIDDLE EAST AND THE ENTIRE WORLD. HITTING A CHORD WITH EVERY GIRL AND WOMAN WHO HAS EVER FELT HER SAFETY BEING COMPROMISED JUST BY LEAVING HER HOME. THE MOVEMENT PLEDGED FOR LEGAL ACTION TO BE IMPLEMENTED AGAINST ALL FORMS OF GENDER BASED HARASSMENT AND ABUSE.
HER: DRIVEN BY THE UNSHAKABLE INNATE STRENGTH AND DIVINITY OF WOMEN, THE GENDERLESS CAPSULE OF SUSTAINABLY PRODUCED STREETWEAR AIMS TO SHED LIGHT ON THE POWERFUL RESILIENCE THAT COMES WITH BEING A WOMAN.
IN PARTNERSHIP WITH EED WAHDA, THE HER PROJECT AIMS TO COLLECT DONATIONS THROUGH A PERCENTAGE OF SALES TOWARDS FUNDING THE DEVELOPMENT OF CHILDREN AND WOMEN SHELTERS FOR VIOLENCE AND ABUSE SURVIVORS IN EGYPT. EED WAHDA IS A DIGITAL FEMALE-EMPOWERMENT COMMUNITY AND PLATFORM THAT OFFERS VARIOUS METHODS OF SUPPORT TO SURVIVORS OF ALL TYPES OF ABUSE.
THE PIECES ALL FEATURE EXCERPTS OF POETRY WRITTEN BY NADDA ABOUL ENEIN: A MULTIDISCIPLINARY CREATIVE AND LAWYER.
BIG CHANGE STARTS WITH SMALL ACTION.
NEW
YEAR,
NEW
ARMOUR
JUST LANDED.
TIME FOR A MID-SEASON CLOSET UPGRADE. THE SIGNATURE BIKER IS BACK WITH A VENGEANCE: RE-WORKED AND GENDERLESS. DISCOVER THE LATEST RELEASE OF OUTERWEAR, KNITS AND ACCESSORIES DESIGNED TO INSTANTLY ELEVATE YOUR BASICS.
LIMITED EDITION PIECES.
NOW AVAILABLE FOR PRE-ORDER.
